EipponCell® HEC HS60000 Hydroxyethyl cellulose finds extensive application within the paint and coatings industry, standing out as a key ingredient. Indeed, the realm of paint and coatings represents the largest domain for HEC utilization. Within this industry, HEC takes on the roles of dispersant, thickener, and pigment suspending agent during the production of latex paint. Its contributions are multifaceted. Firstly, it plays a pivotal role in stabilizing the viscosity of the paint, effectively reducing agglomeration, and ensuring a smooth, even paint film. Moreover, it imparts beneficial rheological properties to the latex paint, making it capable of withstanding higher levels of stress and shear forces. Additionally, HEC enhances the paint's leveling, scratch resistance, and pigment uniformity. HEC also boasts exceptional workability, allowing paint thickened with HEC to be applied through various construction methods such as brushing, rolling, filling, and spraying. This versatility brings forth advantages like reduced labor effort, minimized dripping and sagging, and decreased splashing during application. Furthermore, HEC showcases outstanding color development and exhibits excellent compatibility with the majority of colorants and binders. This compatibility translates into latex paints formulated with HEC possessing exceptional color consistency and stability, a crucial factor in the paint and coatings industry.