EipponCell® HEC YB 100000 Hydroxyethyl cellulose ether products are frequently employed as preferred thickeners in latex paint formulations. The introduction of HEC, characterized by specific specifications and viscosity levels, can substantially enhance various aspects of latex paint performance. Here's how HEC functions: Flow Properties and Construction Characteristics: Latex paints incorporating HEC HS100000 benefit in multiple ways, particularly in formulations with fixed pack volumes. The presence of HEC imparts favorable rheological properties to the latex paint across various shear rates. This means that the paint can be easily applied using brushes or rollers, offering excellent workability. Moreover, it enables the formation of a high-wettability coating film on dry substrates. Thixotropy: The addition of HEC introduces pseudoplastic thixotropy to the latex paint, influenced by shear forces. When the shear rate increases, the viscosity decreases temporarily and then stabilizes as the shear rate decreases. This property enhances the paint's performance during application, ensuring a smoother and more controlled process. Thickening: Latex paint thickened with HEC HS100000 yields cost savings by reducing the amount of raw materials required. Notably, it enhances the water resistance and scrub resistance of the latex paint, even as the thickener dosage decreases. In essence, HEC serves as a versatile and efficient thickening agent, improving the overall quality and performance of latex paints while simultaneously contributing to cost-effective formulations.